Local SEO is a subset of the search engine optimization strategies. It is about optimizing for geographically-specific search. It includes a dizzying array of tasks including registration in business directories, listing in search engine local directories, attracting incoming links from local sources, and many other tasks.
There are two kinds of optimization strategies that go into making SEO local. One is on-site, the other is off-site. On-site SEO strategies generally refer to strategies that are implemented within the web programming language, and appear on the website itself. These can include strategies to aid search engines in indexing and ranking the website in question, as well as encourage visits, especially repeat visits. Off-site SEO strategies are all those SEO strategies that are implemented off-site, such as those which incorporate third-party websites. Many off-site SEO strategies involve driving traffic to the website; however, some involve enhancing a website’s overall visibility in search results, while others involve enhancing its index-ability by search engine crawlers.
“Citations” is important for improving the overall search engine ranking of your site. It is really important to understand the definition and application of “Citations”.
Citations are essentially data references to your business name, address, telephone or other pertinent data which can appear on website pages, other than your own website.These are one of Google’s optimization factors that you should not neglect, because if implemented properly, citations can be the main factor for your website to be shown or not. For example, if two websites have almost the same SEO values, the website with the most citations will most likely be ranked higher and therefore will be more visible in certain search engine results.